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With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.
Available targeting methods for video campaigns Audience targeting methods Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include: Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
: The Video Embed element
Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents. Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics.
Learn more about audiences. Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching "Sports Fans," a running shoe company may want to reach "Avid Marathon Runners" instead.
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Life events: Reach potential customers on YouTube and Gmail when purchase behavior shifts and brand preferences change during life milestones like moving, graduating from college, or getting married. In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
Video and Audio APIs
Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads, or YouTube channel. Learn more about remarketing lists for YouTube viewers. Website and app remarketing: Show ads to people who've interacted your website or mobile app and are already interested in your products or services. Learn more about remarketing.
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Customer Match: Customer Match lets you use your first-party online and offline data to reach and re-engage with your customers options video methods YouTube and Google video partners. Learn more about Customer Match.
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Similar Audiences: Similar Audiences is a targeting feature based on first-party data lists usually remarketing lists or Customer Match lists that helps you expand the options video methods of your best-performing audiences by targeting new users with similar characteristics to your remarketing or Customer Match lists. Learn more about YouTube music artist channels.
The and tags
These include: Placements: Target channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site.
And when you add YouTube placements, your ad may still run in all eligible locations across the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select.
About targeting for video campaigns
For example, you target who are binary options traders the "Automotive" topic, then your ad will show on YouTube to people watching videos about cars. Keywords: Depending on your video ad format, you can show your video ads based on words or phrases keywords related to a YouTube video, YouTube channel, or type of website that your audience is interested in.
If you don't specify this, you get no playback controls: This is not as immediately useful for video playback, but it does have advantages. One big issue with the native browser controls is that they are different in each browser — not very good for cross-browser support!
Devices: Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast. Existing ad groups without targeting will be automatically paused as a one-time exception to ensure they don't run ads you don't intend to show. Related links.