Option my page, Creating Options Pages « WordPress Codex
These features and others were initially tested with a small percentage of public figures on the mobile app, but are now being expanded to a broader group of Pages. Currently, the public figures involved in the test include actors, authors, creators and a small handful of media entities, like bands and books.
Image Credits: Facebook Old vs New Pages The updated design and feature set is meant to make using Pages less complex, something the company understands can be an issue.
It also acknowledges the need to simplify the use of Pages now, in particular, with so many people continuing to practice social distancing and choosing to instead connect with their communities online.
Notably, the design does away with the Page Likes and the Like button.
Instead, the Page will only display a Follow button and follower count. Or they unfollowed them because they were only liking the Page as a favor, after being sent a request, for example.
But the person can then back out of that follow by changing their settings at option my page time. Page owners find this to be confusing and unhelpful because they want to engage with followers who are actually interested in the Page and its contents.
Now, Page owners will be able to get to these insights from the Page itself or even directly from a post.