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Your company's net profit percentage, aka net income percentage or profit margin, equals the after-tax profits divided by net earnings on the Internet goals and.

It shows the percentage of sales revenue you retain as profits after paying all expenses.

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What constitutes a good profit margin depends on your goals and your industry. It's not a one-size-fits-all metric.

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The Net Profit Formula The net profit formula is one of the simpler ones in the accounting world. To figure your net profits, you start with the total sales revenue and then get out the calculator.

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To calculate: Subtract the cost of goods sold from sales revenue to get gross profit. The cost of goods sold is the cost of whatever inventory you sold to earn your revenue.

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Subtract your other operating expenses, including depreciation on the value of your assets. Subtract your income taxes. What you're left with is net profit or, if you're in the red, net loss.

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What's A Good Profit Margin? Net profit margin analysis is trickier than crunching numbers in a net profit formula. The ideal net profit margin varies because: Different fields have different average margins. Businesses in the same field but different parts of the country may be in different economies.

The average net ratio for advertising agencies in New York isn't going to look like the ad industry net ratio in rural Wyoming.

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If you're a small, scrappy startup, a lot of expenses, such as inventory and payroll, might be small. Larger, established companies such as Walmart often have a much lower profit margin, even though they're making billions.

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Time and Ratios Time is another factor in net profit margin analysis. If you use the net profit formula to calculate your ratio for the past two or three years, you can see whether the ratio is stable, improving or shrinking.

The movement up and down the graph isn't as important as understanding why it's happening. If the margin drops from, say, 11 percent to 7 percent, it could be because your supplier has raised raw materials prices, which might be a problem.

It might also be a sign of success: You're expanding and adding extra staff, which increases your payroll expenses.

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What Are Your Goals? Whether that's a good profit margin depends both on your situation and your goals. If you're content with your current level of business success, the industry average may be enough.

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If you're looking to expand, a higher profit margin might show you have the funds to do it. If times are tough and profit margins are shrinking, your priority might be to turn them around. The right step depends on how well these strategies align with your goals.