What Is a Landing Page?

Options landing page

What Is A Landing Page And How Does It Work

Carrd Web Carrd is one of the fastest landing page builders out there. You don't even need an account to start building a page.

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Just head to the Carrd website, select one of the themes, and get to it. Once you're ready to publish your site, that's when you'll need to sign up.

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  • While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose.
  • Why should you build a landing page — or lots of landing pages?
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  • Integrations with other major marketing platforms, continuously updating.
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  • 10 Best (REALLY) Free Landing Page Builders in

Most of Carrd's editing tools are simple to use. Click an image block, and a sidebar opens where you can upload a new image and add alt text and a link.

Have another question about landing pages?

Editing text is a bit confusing since you can't edit it inline—again, you click the text then edit it in the sidebar—but it does support Markdown formatting for a quick way to customize your copy. Many of Carrd's themes only let you move items up and down to reorder them.

That's a bit restricting, but it keeps your content lined up.

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That's also how you can add more text, videos, and other items to your page. Carrd's free version limits some key landing page features: you can't use Google Analytics; embed third-party widgets from Stripe, PayPal, and Gumroad so you can take payments ; or add forms so you can collect email addresses.

To get the most out of it, you'll need to upgrade to at least a Pro Standard account.

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Best for for driving email newsletter signups Mailchimp Web Mailchimp is mostly an email marketing app, but its landing page builder is surprisingly capable. It's certainly great for collecting email newsletter signups, but you can also sell products by connecting your account to Square.

Give it a name, select your audience or create one if it's your first timeand click Begin.

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  • What Is a Landing Page? Landing Pages Explained | Unbounce

There are only 10 themes to choose from, but they're all excellent and highlighted by their main use case: accept payments, grow your list, generate leads, or promote your products. Once you've got a base theme, it's time to build your landing page. Mailchimp uses a system of Blocks: they're things like text, images, options landing page signup forms that you can drag around to reposition and arrange.

Just hover your mouse over anything on the page and click on the drag handle.

Why not just pay to increase my traffic? Running ads or email campaigns gets costly and search engine optimization can take a very long time. This form almost always collects lead data, like the names and email addresses of visitors.

You can use a Mailchimp domain or your own custom domain— although you'll need to configure that. If people use your landing page to sign up for your email newsletter, Zapier can automatically let you know or track the information somewhere else.

Here are a couple examples of how that might work. See more ways to automate Mailchimp with Zapier.

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Mailchimp isn't the only newsletter service that offers landing pages. We also considered both GetResponse and ConvertKitbut we preferred Mailchimp's super polished offering.

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However, if you already use an email marketing tool that also has a landing page builder, we wouldn't options landing page switching just for that. Best landing page builder for competitions and giveaways KickoffLabs Web Sometimes you need to give people a bit of an incentive to sign up to your email list. One of the best ways to do it is with a competition or giveaway—which is where KickoffLabs comes in.

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KickoffLabs is a bit more involved than some of the other apps on this list. It's not designed for quickly launching a simple landing page. Instead, you'll start by creating a campaign with a specific goal perhaps launching a new product or getting new leads for your business. Then, pick how to gather leads: you could make a pop-up or form for an existing site, but here you'll likely want to make a landing page.

Types of Landing Pages

You can then choose what kind of competition or promotional strategy will work best. If you want, you can just give people points for how many people they refer, or you can give them a discount code, reward dollars, or entries into a sweepstakes. All that's left is to design the landing page, something that's faster than in many other landing page editors. There are also pre-made content blocks to help speed up your page design.

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You can then publish the page directly—or, download an HTML copy of it to host on your servers for a simple way to use KickoffLabs' options landing page with any site.